I am a professional with three decades' writing experience under my belt.
On the advertising front, I
draw on skills and perspectives gained from working on an extensive spectrum of brands, from consumer products to services
to information technology and finance. I presently provide advertising agencies with strategic thinking and creative
writing inputs to yield communication that is powerful, memorable, and sure to result in sales. I also design finished creatives
from the ground up - whether a press campaign, a brochure, or a television commercial - working closely with a team of
hand-picked creative talents drawn from the industry.
Copywriting aside, I write
for the press, and have had features, essays, and fiction published in a wide range of media - from news dailies to
women's magazines to special-interest publications.