PIERRE FRANCIS
Creative Writer-Consultant
8A Sukh Nivas, 3rd Pasta Lane, Colaba, Mumbai – 400 005, INDIA
Phones: 9820157408 / 22837723
OVERVIEW
· Total work experience: 25 years
· Copywriting for advertising and producing features, fiction and essays for a variety
of publications
ADVERTISING BACKGROUND
Creative Director / Visiting Consultant, May 2001 to the present
Providing
professional services to agencies and advertisers. Most recent work done for
the Taj Group of Hotels, Maharastra Tourism Development Corporation (MTDC), Country Inn and Suites, Rambagh Palace Hotel,
MAN Financial, Smokin' Joe's Pizza, etc. with
job involving strategization, conceptualisation, and copywriting.
Creative Director, Advertising Avenues, Nov’94 – May 2001.
Accounts/Brands:
Onida, Mastek, Computer Associates, Wall Street Construction, Maxwell Apparel, The Retreat Hotel, Monginis, Ashima, Skybags,
AEPC, Inspirations Furnishing Fabrics, Siracco Bathroom Ventilation Fan, ETH
Internet.
Creative
Director, Triton Communications, April ’92 – Oct ‘94
Accounts/Brands: Raheja Group of Hotel, Salora International, Eureka Forbes, Apple Industries, Paras Pharmaceuticals,
United Breweries.
Creative
Consultant, June ’86 – Feb ‘92
Accounts/Brands: Hinditron, ITDC, Allana, Computer Garage, Bank of India, Chowgules, Digital Equipment India Limited,
NP, Agrawal Classes, Pilot Business Machines, The Indian Cotton Mills Federation,
Hotel Rugby, Hotel Amir, The Ramada Hotel Palm Grove.
Copywriter,
daCunha Associates, February ’82 – May ‘86
Accounts/Brands: Herbertsons Limited, Tata Tea, Bank of India, Parles, Amul (GCMMF), Nicholas Laboratories.Also handled
the language department during my last year at daCunhas.
PROFESSIONAL (ADVERTISING) AWARDS WON
· Hinditron Software Brochure: CAG Silver
· Hinditron DEIL System Press Ad: TOPS international merit certificate
· Hotel Rugby Press Ad: CAG Silver
· Ramada Hotel Palm Grove Press Campaign: A&M Bronze
· Siracco Bathroom Ventilation Fans Press Campaign: Advertising Agencies Association
of India (AAAI) Silver
· Afternoon Despatch and Courier “Independent Thinkers Award” (Gold)
EDUCATIONAL QUALIFICATIONS
· ISC, 1973, St Mary’s High School, Mount Abu, Rajasthan.
· B.Com., 1980, Hinduja College, Mumbai.
· Diploma in Multimedia, 2000, Arena Multimedia, Mumbai.
INTERESTS
Writing:
Articles, features, and short stories have appeared in print in The Times of India, Femina, A&M, New Woman, Citadel,
Solus, Promotion, Mirror, Home Life, The Examiner, Shipping and Transport News, Eve’s Weekly.
Graphics, Website Design,
and Multimedia CD Authoring :
Designed and set up website for Tantra T-shirts (tantrauniverse.com)
Music, Global Affairs, and Travel
